Downtown Beaufort business shows some 'local love'
Downtown Beaufort’s popular Joli Home Accents has introduced a discount offer to show its appreciation for the Beaufort community and the locals who call it home.
With its new ‘Local Love Day’ offer, one day each week the Bay Street store will offer special discounts, some up to 20% or more, to patrons who show their ID at the time of check out…and only if they have a Beaufort address.
What a great idea.
It’s all part of an effort to help draw more local shoppers to downtown. “We have noticed that we typically see the sharpest increase in local traffic during the period between Thanksgiving and New Year’s when there is free two-hour parking. Since this has been extended for six months by the City of Beaufort, we want to show our appreciation for our friends and neighbors in our local community and to help encourage them to take advantage of it”, said Joli co-owner Allegra Craig.
Will the trend catch on? What if another business did the same thing? Then another?
“It is our hope that if we can increase our sales during the City’s parking experiment that two hours free parking will become a permanent arrangement. Also, we love seeing our local customers and would love nothing more than to see them more regularly.”
“Joli’s business plan has always been to serve our community first. Visitors are an awesome bonus, and a joy to see; however we have tailored our business to our local community from day one. The locals are what make this town great, and we want to show appreciation for all of them. The extended two hour free parking offers merchants the opportunity for locals to fall in love with downtown shopping all over again. We want to make it worth their while to come downtown regularly”, she added.
It’s long been a complaint during polls on our ESPB Facebook page, and in comments regarding downtown shopping or parking, that some Beaufort residents avoid downtown for a multitude of reasons. First and foremost: Parking.
With two hours free parking, and a break on prices, it definitely affords the opportunity for locals to fall in love with downtown shopping all over again and helps make dinner and some store-hopping a bit more inviting.
Neighboring Bluffton or Hilton Head need not apply. This one’s for us. The offer kicks off this week, on Friday, January 16th.
Stop into Joli Home Accents at 707 Bay Street and let them show you some ‘Local Love’. Follow them on their Facebook page for more information and to find out which day each week the discount will be offered.